ABU Blog

There’s more than meets the eye with our newest diaper, Tiny Tails! Welcome to another Big Diaper Friday! This week Director of Communications, Tigger, breaks down the cutest new crinkle to join ABU’s line up and explains why Tiny Tails is the perfect diaper for every waddle-butt! Hiding in plain sight under our first all-over […]

Behind The Scenes of the TinyTails launch & ABUs First All-Over Bag-Wrap! Welcome back to another Big Diaper Friday with ABU! We have an exciting article this week by Eolis, ABU’s Art & Design Director and the orchestrator of our 3 stage media release. From the physical reveal at MFF last Friday evening, to the

Pull Ups? Will We Ever Get PULL-UPS?!?! Hello and welcome to another Big Diaper Friday with ABU! Krib here again, this week working with Eolis to give you a comprehensive look into the ins-and-outs of adult Pull-Up development. Krib is the Customer Service Lead here at ABUniverse, fielding your requests for Pull-Ups on an almost

What the SAP?! Get Into The Magic Of Absorbency! Hey Crinklebutts! We’re back for another fun-filled Big Diaper Friday!This week’s article is about a little diaper magic… Don’t believe in magic? Bit of space-bab? Okay well every time I say magic, you can think really cool science. So… diaper magic! SAP is magic, it is